Established in 2015, Strong Productions Co., Ltd. has taken the name "Strong" as a reminder of its constant, intense dedication to innovation in the movie and TV industry. Strong General Manager Lai Tsung Pi was formerly the deputy executive general manager of the Gala Television Corporation (GTV), and has 30 years of movie and TV experience. Lai introduced such outstanding works as It Started with a Kiss and In Time with You, and led GTV in it transformation into a leading Asian idol drama platform. He also imported the Korean dramas “Dae Jang Geum” and “Full House”, making him a key promoter of the "Korean Wave."